April 2025

All headings text is the ordered, combined text of the page’s headings from H1 through H6. It is a useful structural diff field because it shows how the page is organised at heading level, not just what the main heading says. This matters because headings shape both readability and topical structure. A change here often […]

The H1 text is the main heading shown on the page, usually the most prominent on-page title users see in the content area. It is one of the clearest signals of what the page is about and often plays an important role in both usability and on-page SEO. That makes it a useful field to […]

Address text is the normalised visible address or NAP text shown on a page. NAP stands for name, address, and phone details, and it is especially important on local pages where users and search engines need clear, consistent business information. This is a business-critical content field. A change may not always trigger an immediate SEO […]

Phone number text is the normalised visible phone number, or set of phone numbers, shown on a page. This is a valuable field to monitor because phone numbers are business-critical content on local, service, and lead-generation pages. A change here may have little direct SEO impact on its own, but it can have a major […]

The FAQ block text is the combined text of the questions and answers shown in a page’s FAQ section, where one exists. This is a useful content monitoring field because FAQ content often supports long-tail relevance, addresses user objections, and contributes important explanatory detail that may not appear elsewhere on the page. That makes it […]

The first 500 characters of main content is a normalised preview of the opening section of a page’s extracted main content. It is a practical monitoring field because it gives you a quick, human-readable view of how the page begins without needing to inspect the full body content every time. This is especially useful in […]

Content paragraph count measures how many paragraphs appear in a page’s extracted main content. It is a useful structural signal because it helps you spot changes in how the page’s core content is organised, not just how much text it contains. This can be helpful when monitoring editorial pages, landing pages, product pages, and guides, […]

Content word count measures the number of words in a page’s extracted main content. It is a useful monitoring field because large changes in word count often point to meaningful edits, content removal, or rendering problems that affect what users and search engines actually see. This is especially helpful for spotting content thinning or accidental […]