Last updated: 19/03/26

This Privacy Policy explains how SEOlerts collects, uses, stores, and protects personal data when you visit our website, create an account, use our platform, contact us, or otherwise interact with us.

For the purposes of data protection law, we are the data controller for the personal data described in this Privacy Policy, unless we state otherwise.

1. What this policy covers

This Privacy Policy applies to:

  • visitors to our website
  • users who create an SEOlerts account
  • customers using our monitoring platform
  • people who contact us for support, demos, or other enquiries
  • people who receive communications from us

It does not govern third-party websites, services, or platforms that may link to or integrate with SEOlerts.

2. The personal data we collect

Depending on how you use SEOlerts, we may collect and process the following categories of personal data:

2.1 Account and profile data

  • name
  • email address
  • password hash or authentication credentials
  • company name
  • billing country
  • account preferences
  • team or workspace details

2.2 Billing and subscription data

  • subscription plan
  • billing status
  • transaction and invoice details
  • payment-related records provided by our payment processor

We do not usually store full payment card details ourselves if payments are handled by a third-party payment provider.

2.3 Service usage data

  • monitored URLs and domains you add
  • settings, alerts, labels, user preferences, and history logs
  • account actions taken inside the platform
  • login events
  • device/browser information
  • IP address
  • diagnostic and performance logs

2.4 Communications data

  • messages you send to us
  • support requests
  • feature requests
  • feedback
  • survey responses

2.5 Marketing and website interaction data

  • newsletter sign-up details
  • cookie or consent preferences
  • website usage data collected through cookies or similar technologies, where used

3. How we collect personal data

We collect personal data:

  • directly from you when you create an account, subscribe, contact us, or use the platform
  • automatically when you use the website or platform
  • from payment providers in connection with billing
  • from authentication or integration providers where you choose to use them
  • from other users in your organisation where they add you to an account or workspace

4. How we use your personal data

We may use your personal data to:

4.1 Provide the SEOlerts service

  • create and manage your account
  • monitor URLs and store monitoring results
  • generate alerts, summaries, and change history
  • provide dashboards, exports, and reporting features
  • enable collaboration within teams or workspaces

4.2 Manage subscriptions and billing

  • process subscription purchases
  • administer invoices and payments
  • manage renewals, upgrades, downgrades, and cancellations

4.3 Communicate with you

  • send account-related notices
  • send service alerts and operational messages
  • respond to support requests and enquiries
  • send product updates or marketing messages where permitted

4.4 Improve and secure the platform

  • troubleshoot issues
  • maintain platform performance and reliability
  • detect abuse, fraud, or security incidents
  • analyse usage trends to improve the service

4.5 Comply with legal obligations

  • keep accounting records
  • respond to lawful requests
  • enforce our Terms & Conditions
  • protect our rights, users, and platform

5. Lawful bases for processing

Where GDPR or similar laws apply, we rely on one or more of the following lawful bases:

  • Contract: where processing is necessary to provide SEOlerts, manage your subscription, or deliver the service you asked for
  • Legitimate interests: where processing is necessary for running, improving, securing, or supporting our business and platform, provided those interests are not overridden by your rights
  • Legal obligation: where we must process data to comply with the law
  • Consent: where required, for example for certain cookies or certain marketing communications

6. Legitimate interests

Our legitimate interests may include:

  • operating and improving SEOlerts
  • securing our systems and preventing misuse
  • understanding how the service is used
  • supporting users and responding to enquiries
  • maintaining records and enforcing our legal rights

Where we rely on legitimate interests, we consider the impact on your rights and freedoms.

7. How long we keep personal data

We keep personal data only for as long as necessary for the purposes set out in this Privacy Policy, including for legal, accounting, support, and security reasons.

Retention periods may vary depending on the type of data, but as a general guide:

  • account data is retained while your account is active and for a reasonable period afterwards
  • billing and transaction records may be retained for tax and accounting purposes
  • support communications may be retained to help us manage ongoing support and improve service quality
  • usage logs may be retained for security, product improvement, and operational reasons
  • monitored data and change history may be deleted or anonymised after account closure or according to plan limits and retention settings

If you would like more detail on retention, contact us at [INSERT SUPPORT EMAIL].

8. Who we share personal data with

We may share personal data with trusted third parties where necessary to run SEOlerts, including:

  • hosting and infrastructure providers
  • payment processors
  • authentication providers
  • email delivery providers
  • analytics providers
  • customer support tools
  • communication and integration providers such as Slack, Discord, or webhook services, if you choose to use them
  • professional advisers, auditors, or insurers where needed
  • regulators, courts, or authorities where required by law

We require service providers to handle personal data appropriately and only for authorised purposes.

9. International data transfers

Your personal data may be processed in countries outside your own country.

Where required by law, we take appropriate steps to protect personal data transferred internationally, which may include:

  • using providers in countries with recognised adequacy decisions
  • entering into appropriate contractual safeguards
  • using other lawful transfer mechanisms

If you would like more information about international transfers, contact us at [INSERT SUPPORT EMAIL].

10. Data security

We take reasonable technical and organisational measures to protect personal data against unauthorised access, loss, misuse, or disclosure.

These measures may include:

  • secure authentication controls
  • restricted access on a need-to-know basis
  • encrypted transmission where appropriate
  • logging and monitoring
  • backups and operational safeguards

However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

11. Your rights

Depending on where you are located, you may have rights including the right to:

  • access your personal data
  • correct inaccurate data
  • delete your data
  • restrict processing
  • object to certain processing
  • withdraw consent where processing is based on consent
  • receive a portable copy of certain data
  • complain to a supervisory authority

If you want to exercise your rights, contact us at [INSERT SUPPORT EMAIL].

We may need to verify your identity before responding.

12. Marketing communications

We may send you service-related communications that are necessary for your account or subscription.

Where permitted by law, we may also send you updates about SEOlerts, new features, offers, or related content. You can opt out of marketing emails at any time by using the unsubscribe link or contacting us.

13. Cookies and similar technologies

We may use cookies and similar technologies on our website and platform. Some are strictly necessary, while others may be used for analytics, preferences, or other purposes.

Please see our Cookie Policy for more information.

14. Children

SEOlerts is not intended for children, and we do not knowingly collect personal data from children.

15. Third-party services

Our website or platform may contain links to third-party websites or services. We are not responsible for their privacy practices, content, or policies.

16. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The latest version will always be posted on our website with the updated date.

Where appropriate, we may notify you of material changes by email or through the platform.

17. Contact us

If you have questions about this Privacy Policy or want to exercise your rights, contact:

[email protected]

18. Complaints

If you are unhappy with how we handle your personal data, you may have the right to complain to your local data protection authority.